1-800-730-4790

We had a wonderful time here. Everything we expected for our first Bed and Breakfast experience! Victoria is a lovely town - we didn't...
- Bruce and Michelle Hanna
In February of 2007, my colleague and I were excited to begin our undergraduate bachelor of commerce program at RRU; however, we were...
- Richard Traer
Thank you for a wonderful stay at Birds of a Feather. 10/4 as we say in Denmark, meaning, "over the top". A special thought to Root,...
- Allerod family
Thank you for a great time whale watching on your boat. The stay in Victoria has been a wonderful getaway for us. The sunrise every...
- Becky and Don Nelson
Beautiful place and beautiful view. First time in BC and very memorable!!
- Willis
Back a 2nd time for 2 weeks while studying at Royal Roads. Lovely, Peaceful.
- Caroline Conwy
What a delightful place! What a wonderful host! Our first trip to "lotusland" will not be our last! Thanks for the hospitality.
- Jim and Sheila
A very lovely B&B! Difficult to find at first but it was well worth it. The suite was very spacious and my twin sons loved it. The...
- Tess, Kieran, Kyle and Milou
Thank you for a delightful sanctuary after the day's activities. We were here to celebrate our 40th wedding anniversary. Each day...
- MD
Our home is Woodland Hills, California and this has been a wonderful getaway with a peacful, welcoming and friendly stay @ "Birds of...
- Bernardo, Alisa, Veronica

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Course #3-1: Digital Marketing and Brand Reputation

Best Price Guarantee

TIP: Bring your laptop for this course

Cost: $385.00 (add $150.00 for each extra person) plus cost of accommodations if required

Taught by active InnKeeper (since 1997)  and web developer, internet marketer, social media strategist and accredited College owner / trainer Dieter Gerhard of Birds of a Feather Victoria B&B

All courses are taught one-on-one customized to your schedule

Call Dieter toll free at 1-800-730-4790 to arrange a course date that is mutually convenient - suggest a date when contacting.

4 - 5 hours covers the following + more:

  • your website is your brand

  • blogs and newsletters

  • social media manages the reputation of your brand - 4 social media platforms best suited for a B&B
    overview and basics - if you are new to social media additional instruction operating each platform is available

  • domain, hosting and email considerations

  • responsive design for mobile

  • which directories and publications are worthwhile to be listed in?

  • SEO - search engine optimization and linking

  • what should I expect from my webmaster?

  • brochures - business cards - printed material

  • B&B associations

  • government tourist bureaus

  • should I join the Chamber of Commerce?

  • TripAdvisor

  • Reservation systems, booking engines and channel partners such as Expedia
    discusses our top recomendations and pros and cons of each. How to use them is a separate course

Again and again we hear the same scenario from Innkeepers who have spent hundreds, often thousands of dollars on websites and website promotion only to receive minimal bookings and/or be listed in the basement of search engines. Effective marketing using the internet requires understanding the profile of the B&B guest as well as the dynamic use of the internet by these very same guests when they are looking for accommodations. This course will give you an over-view of how to stitch it all together.

Here's one free tip to save you money already: When you get one of those annoying spams promising to submit your site to the search engines tell then to take a hike. SAVE YOUR MONEY!! if you allow them to submit your website and it is not first search engine optimized then submitting your site to the search engines is equivalent to telling them, "Hey, over here! Look at how search engine unfriendly my site is!" Now you've just paid these spammers to push you even further into the search engine basement.

There are also many other computer and internet courses available at our www.QCollege.ca everything from search engine optimization, WordPress, Adobe Photoshop and social media. Take control of your business today!

 

Dieter Gerhard  Co-Founder / owner
northStudio.com | StikkyMedia.com | QCollege.ca | BirdsofaFeather.ca | MarineEcotours.com

T: 250-391-8889
T: 800-730-4790
E: dietergerhard@gmail.com

FB/northstudio | FB/StikkyMedia | FB/QCollege | FB/BedandBreakfastVictoria | FB/MarineEcoTours

 

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