250-391-8889
1-800-730-4790

Thank you ! So very lovely ! 
- John & MaryAnn
It has been a slice outta a chunk of heaven. Fantastic views and wonderful breakfasts. Great to meet Dieter & Ashley and Alice...
- Fenna and Laine
Thank you again for helping me with my luggage and bags. This was my second stay here and I will be back again. I love how peaceful it...
- Jeanne
We had a wonderful stay with our pups, great way to destress and relax. Loved the blueberry lemon glaze muffins, they're delicious. 
- Jayce and Taylor
What a perfect place to finally relax! Like home away from home. Superb food, views and hosts. We appreciate your hospitality. We will...
- Erik & Kerleigh
Sehr gut ! Thanks a lot ! 
- Guido & Ferdinand
So glad we chose Birds of a Feather. What a wonderful setting. The hospitality was great, the atmosphere relaxing, only wish we were...
- Tim, Rita & TJ
We've enjoyed your beautiful home and your warm hospitality! Thank you for the scrumptious breakfasts. I especially enjoyed hearing...
- Wayland & Sandy
Our visit was too short, but our stay here was a treat. We rode the bikes over to the castle through untracked pathes, relaxed on...
- Deann and Aaron
What a fantastic place to be! We are so glad we found this gorgeous B&B. It is comfy like home, yet so elegant and serene. Thank...
- Dwayne and Trudy Henley

Course 3.2: OTA's - Online Travel Agencies for B&B's and Vacation Rentals

BOOK DIRECT - Best Price

OTA's - Online Travel Agencies such as Booking.com, Expedia, Trivago, VRBO, AirBnB, Hotels.com, HomeAway have inserted themselves in to the reservations equation to the point they can no longer be ignored. Rather than fight, or ignore them even smaller "Mom and Pop" businesses need to embrace them if they wish to stay in business.

These are disruptive technologies similar to the effect websites had on accommodation providers in the mid to late 1990's when print advertising quickly succumbed to digital marketing. Unlike print, however, digital marketing - both websites and social media - is still hugely relevant still accounting for the majority of reservations commission free. When used in conjunction with OTA's your website remains your brand and your social media is the most effective tool to manage the reputation of your brand.

This course will identify which OTA's are best suited for your particular property and how best to utilize them for best results for obtaining reservations with the least commissions.

Each OTA also has unique quirks to them. Understanding them will either make or loose you $.

For example understanding the differences between "Hotel Collect" and "Expedia Collect" and the accompanying implications for credit card processing, charge backs, cancellations, guest interactions and service is critical when choosing this option on Expedia.

 

Dieter Gerhard

northStudio | StikkyMedia | QCollege | QAcademy | BirdsofaFeather | MarineEcotours

T: 250-391-8889
T: 800-730-4790
E: dieter@birdsofafeather.ca

 

Other courses offered: