250-391-8889
1-800-730-4790

Beautiful room, beautiful setting and great friendly hosts. Love the food and the hot tub and the seals at the end oh the jetty. Will...
- Kathryn & David
We had a great stay. Very quiet and peaceful. Lovely staff (Debbie) Thank you.
- Jon & Jaine
What a great place to have a weekend getaway. Homey and super views and amenities. Great people and a super room.
- Ariel and Shaun
Every day is a unique adventure out on the Salish Sea but today's trip stood out. We launched at Pedder Bay Marina in Metchosin to...
- Dieter Gerhard, boat captain Birds of a Feather Zodiac Medline III
This is our 5th visit to your fabulous "Home away from Home" ! We consider the honeymoon suite "our room" (selfish aren't we :-)...
- Rhonda and Bud
We enjoyed our stay - very relaxing and cozy beds. Made our stay like home! Thank you!
- The Marquezes
WOW! Despite the fact that I've been looking forward to my stay here for quite some time, you have both exceeded my expectations....
- Ryan
Nice and cheered 
- Asala
Thank you so much, had a wonderful time. Truly appreciated the beautiful setting and tasty vegan breakfasts!
- Keira and Jaime
Wonderful hosts, wonderful weather, fabulous view. Great suggestions and recommendations of sights to see, places to visit, China...
- Randy & Allison

Course 3.2: OTA's - Online Travel Agencies for B&B's and Vacation Rentals

BOOK DIRECT - Best Price

OTA's - Online Travel Agencies such as Booking.com, Expedia, Trivago, VRBO, AirBnB, Hotels.com, HomeAway have inserted themselves in to the reservations equation to the point they can no longer be ignored. Rather than fight, or ignore them even smaller "Mom and Pop" businesses need to embrace them if they wish to stay in business.

These are disruptive technologies similar to the effect websites had on accommodation providers in the mid to late 1990's when print advertising quickly succumbed to digital marketing. Unlike print, however, digital marketing - both websites and social media - is still hugely relevant still accounting for the majority of reservations commission free. When used in conjunction with OTA's your website remains your brand and your social media is the most effective tool to manage the reputation of your brand.

This course will identify which OTA's are best suited for your particular property and how best to utilize them for best results for obtaining reservations with the least commissions.

Each OTA also has unique quirks to them. Understanding them will either make or loose you $.

For example understanding the differences between "Hotel Collect" and "Expedia Collect" and the accompanying implications for credit card processing, charge backs, cancellations, guest interactions and service is critical when choosing this option on Expedia.

 

Dieter Gerhard

northStudio | StikkyMedia | QCollege | QAcademy | BirdsofaFeather | MarineEcotours

T: 250-391-8889
T: 800-730-4790
E: dieter@birdsofafeather.ca

 

Other courses offered: