250-391-8889
1-800-730-4790

Wonderful !! 
- Chris & Laura
Thank you so much! It's stunning here! We enjoyed our little staycation very much! Toby you're great! Thanks for everything we will be...
- Ryan & Aisha
A heavenly retreat and reward at the end of a 10 mile walk!  Thanks for the great hospitality!
- Bruce and Sue
Wonderful accommodations. We enjoyed our pre-breakfast canoe ride. Thank you!
- Bob, Patty and Stu
We thoroughly enjoyed our visit. Dieter and Annette, it seemed like returning to visit with really good friends. Jan and I have talked...
- Meg and Shirley
Our stay has been like a dream. If the view wasn't enough, theres a lagoon in the backyard, a castle just across the way and a...
- Lisa and Marcus
A very pleasant stay for our 25th Wedding Anniversary ! Good food, lovely room & excellant service ! Thanks so much.
- Brad & Donna
Thank you for being outstanding hosts. The hot tub is out of this world. Got the best sunrise picture ever from inside the honeymoon...
- Don & Gina
Thank you so much for the lovely stay. It was easy to relax in this little corner of Paradise and we loved your tips on where to find...
- Donny and Eileen
Our time here was amazing. Beautiful accomodation, wonderful and kind hostess and the scenery is remarkable. A great place to spend a...
- Keith & Mia

Course 3.2: OTA's - Online Travel Agencies for B&B's and Vacation Rentals

BOOK DIRECT - Best Price

OTA's - Online Travel Agencies such as Booking.com, Expedia, Trivago, VRBO, AirBnB, Hotels.com, HomeAway have inserted themselves in to the reservations equation to the point they can no longer be ignored. Rather than fight, or ignore them even smaller "Mom and Pop" businesses need to embrace them if they wish to stay in business.

These are disruptive technologies similar to the effect websites had on accommodation providers in the mid to late 1990's when print advertising quickly succumbed to digital marketing. Unlike print, however, digital marketing - both websites and social media - is still hugely relevant still accounting for the majority of reservations commission free. When used in conjunction with OTA's your website remains your brand and your social media is the most effective tool to manage the reputation of your brand.

This course will identify which OTA's are best suited for your particular property and how best to utilize them for best results for obtaining reservations with the least commissions.

Each OTA also has unique quirks to them. Understanding them will either make or loose you $.

For example understanding the differences between "Hotel Collect" and "Expedia Collect" and the accompanying implications for credit card processing, charge backs, cancellations, guest interactions and service is critical when choosing this option on Expedia.

 

Dieter Gerhard

northStudio.com | StikkyMedia.com | QCollege.ca | Q.Academy | BirdsofaFeather.ca | MarineEcotours.com

T: 250-391-8889
T: 800-730-4790
E: dieter@birdsofafeather.ca

FB/northstudio | FB/StikkyMedia | FB/QCollege | FB/QAcademyTraining | FB/BedandBreakfastVictoria | FB/MarineEcoTours

 

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