1-800-730-4790

Lovely room. Beautiful surroundings. Fabulous ! Felt like paradise !
- Ms Kennedy
Thank you for all your hospitality. My son, Hunter, and I had a wonderful day paddling on the lagoon, whale watching, and eating at...
- Cathy and Hunter
What terrific fun we had at your B&B. Thank you for your recommendations and food. Give Emily and Square Root and Montgomery lots...
- Katherine and Family
This place is underrated. It is great! From the room to the awesome breakfast, you can't beat it. We enjoyed every aspect of our stay...
- Bill, ChungHoo and Chunja
Back 10 years later for our anniversary and as lovely as ever.
- Roanne & Jeremy
Thank you for providing a comfortable environment for our honeymoon. Nichole and I are not B&B people and this was our first. We...
- Matt and Nichole
Fishing turned out only to be a Jest"r" but school grades turned out to be a lot Bet"r" - thanks to the great experience here as a...
- the Wanners
Dieter and Ashley, Thank you so much for the wonderful hospitality and great food & recommendations. We had an awesome stay...
- Shannon, Amanda & Evelyn McGee
We came here to see our friends, found this lovely B&B by good surprise. The breakfast was excellent and the bed is super comfy!!...
- Carol & Michael
I came for a visit to see my sister who is staying here. I will be back with my husband to stay in this room, what a beautiful view!
- JOLENE

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Course 3.2: OTA's - Online Travel Agencies for B&B's and Vacation Rentals

BOOK DIRECT - Best Price

OTA's - Online Travel Agencies such as Booking.com, Expedia, Trivago, VRBO, AirBnB, Hotels.com, HomeAway have inserted themselves in to the reservations equation to the point they can no longer be ignored. Rather than fight, or ignore them even smaller "Mom and Pop" businesses need to embrace them if they wish to stay in business.

These are disruptive technologies similar to the effect websites had on accommodation providers in the mid to late 1990's when print advertising quickly succumbed to digital marketing. Unlike print, however, digital marketing - both websites and social media - is still hugely relevant still accounting for the majority of reservations commission free. When used in conjunction with OTA's your website remains your brand and your social media is the most effective tool to manage the reputation of your brand.

This course will identify which OTA's are best suited for your particular property and how best to utilize them for best results for obtaining reservations with the least commissions.

Each OTA also has unique quirks to them. Understanding them will either make or loose you $.

For example understanding the differences between "Hotel Collect" and "Expedia Collect" and the accompanying implications for credit card processing, charge backs, cancellations, guest interactions and service is critical when choosing this option on Expedia.

 

Dieter Gerhard

northStudio.com | StikkyMedia.com | QCollege.ca | Q.Academy | BirdsofaFeather.ca | MarineEcotours.com

T: 250-391-8889
T: 800-730-4790
E: dieter@birdsofafeather.ca

FB/northstudio | FB/StikkyMedia | FB/QCollege | FB/QAcademyTraining | FB/BedandBreakfastVictoria | FB/MarineEcoTours

 

Other courses offered: