1-800-730-4790

Wow, it's beautiful!  My English is not good.  Ach,ich möchte auch so gerne einmal nach Kanada,besonders nach Prince George!  Allein...
- Judith
We had a geat time to stay here. What the lovely room and comfortable. Hope to be back soon. 
- Nathan
We had a wonderful stay, of course we would always like to stay longer but only a few days left to holidays. Ashley, your breakfast'...
- Shelly and Ray
We both really enjoyed our stay! Thank you very much for the amazing room and for the delicious breakfasts. We would love to come back...
- Braeden & Melissa
We stopped here almost on a whim, a last minute addition to our celebration of our first anniversary. Our stay proved to be the icing...
- Jason & Terryll
With an intense 3 week teaching schedule at Royal Roads, Birds of a Feather is a perfect retreat after a long day of teaching. With it...
- Gillian Kerr
What a beautiful stay and so romantic it does not get any better with the ocean and mountains around. Our Victoria discovery was most...
- Mary and Gerred
We had a wonderful, relaxing visit. Everything was great and we kept finding ourselves back here enjoying the surroundings instead of...
- Jack, Elaine & Kathleen
We enjoyed our 2 night stay at your beautiful, peaceful lagoon.  The atmosphere is so very restful, relaxing.  The kayak ride was...
- Deb and Phil
Thank you for a wonderful stay. You have a stunning place and we had a fantastic time. Thank you for your hospitality.
- Meghan & Dylan

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Course 3.2: OTA's - Online Travel Agencies for B&B's and Vacation Rentals

BOOK DIRECT - Best Price

OTA's - Online Travel Agencies such as Booking.com, Expedia, Trivago, VRBO, AirBnB, Hotels.com, HomeAway have inserted themselves in to the reservations equation to the point they can no longer be ignored. Rather than fight, or ignore them even smaller "Mom and Pop" businesses need to embrace them if they wish to stay in business.

These are disruptive technologies similar to the effect websites had on accommodation providers in the mid to late 1990's when print advertising quickly succumbed to digital marketing. Unlike print, however, digital marketing - both websites and social media - is still hugely relevant still accounting for the majority of reservations commission free. When used in conjunction with OTA's your website remains your brand and your social media is the most effective tool to manage the reputation of your brand.

This course will identify which OTA's are best suited for your particular property and how best to utilize them for best results for obtaining reservations with the least commissions.

Each OTA also has unique quirks to them. Understanding them will either make or loose you $.

For example understanding the differences between "Hotel Collect" and "Expedia Collect" and the accompanying implications for credit card processing, charge backs, cancellations, guest interactions and service is critical when choosing this option on Expedia.

 

Dieter Gerhard

northStudio.com | StikkyMedia.com | QCollege.ca | Q.Academy | BirdsofaFeather.ca | MarineEcotours.com

T: 250-391-8889
T: 800-730-4790
E: dieter@birdsofafeather.ca

FB/northstudio | FB/StikkyMedia | FB/QCollege | FB/QAcademyTraining | FB/BedandBreakfastVictoria | FB/MarineEcoTours

 

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