250-391-8889
1-800-730-4790

Our stay has been spectacular! From the moment we arrived to our last day. The view from here is beautiful, watching the sunrise and...
- Kathleen, Blair, Chloe and Madeline
Great quiet location. Really enjoyed the boat experience and thanks for a memorable wedding. We definitely will come back in the...
- Barbara and Steven Phillips
Thank you for such a wonderful room. The view is outstanding and my boys loved their loft bedroom. I enjoyed petting Mac- such a...
- Teresa, Bill, Malachi & Owen
You have a very nice and cozy place. We enjoyed our stay. Our son loved playing at the shore. Thank you. We will definitely be coming...
We had a very nice time learning more about our "Northern" neighbors. Thank you so much for your warm and gracious hospitality. We'll...
- Pat and Dave
Hello my Name is Rachel Grene and I am sixteen years of age. Although I am young, I have travelled frequently and this establishment...
- Rachel Grene
We enjoyed our stay here.  Enjoyed the delicious breakfast. Thanks!  We look forward to returning sometime :)
- Brad and Pat
Great stay! The ducks were very cute. :-)
- Elisa and Tricia
Incredible sunrise... Amazing accommodations... Beautiful view. Would most definitely stay again ! Breakfast was awesome! Thanks so...
- Darrin
What a delightful place.  It was a quiet refuge after sightseeing.  The breakfasts were delicious... enjoyed the visiting too. ...
- Barb and Sue

Course 3.2: OTA's - Online Travel Agencies for B&B's and Vacation Rentals

BOOK DIRECT - Best Price

OTA's - Online Travel Agencies such as Booking.com, Expedia, Trivago, VRBO, AirBnB, Hotels.com, HomeAway have inserted themselves in to the reservations equation to the point they can no longer be ignored. Rather than fight, or ignore them even smaller "Mom and Pop" businesses need to embrace them if they wish to stay in business.

These are disruptive technologies similar to the effect websites had on accommodation providers in the mid to late 1990's when print advertising quickly succumbed to digital marketing. Unlike print, however, digital marketing - both websites and social media - is still hugely relevant still accounting for the majority of reservations commission free. When used in conjunction with OTA's your website remains your brand and your social media is the most effective tool to manage the reputation of your brand.

This course will identify which OTA's are best suited for your particular property and how best to utilize them for best results for obtaining reservations with the least commissions.

Each OTA also has unique quirks to them. Understanding them will either make or loose you $.

For example understanding the differences between "Hotel Collect" and "Expedia Collect" and the accompanying implications for credit card processing, charge backs, cancellations, guest interactions and service is critical when choosing this option on Expedia.

 

Dieter Gerhard

northStudio.com | StikkyMedia.com | QCollege.ca | Q.Academy | BirdsofaFeather.ca | MarineEcotours.com

T: 250-391-8889
T: 800-730-4790
E: dieter@birdsofafeather.ca

FB/northstudio | FB/StikkyMedia | FB/QCollege | FB/QAcademyTraining | FB/BedandBreakfastVictoria | FB/MarineEcoTours

 

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