250-391-8889
1-800-730-4790

A family get together to celebrate Patricks 80th birthday. We had a family dinner in your dining room with guests, Daniel & Faith...
- The Vincent Family
Thanks for the comfortable home away from home. Felt right at home from the get go! Your views were great & the use of your...
- Frank and Ann
Sitting in the hot tub with the love of my life will always be a precious memory for me. Herons fishing in the dark and rain drizzling...
- She & Him
A beautiful home, lovely surroundings and perfect hosts! Even the dogs were welcoming! Thank you for a lovely stay. The only bad thing...
- Graeme, Judith, Peter and Jono
We had a wonderful stay at your beautiful property. Our girls LOVED the loft with the spiral staircase. Very comfortable suite. Being...
- Kelli, Jim, Talia & Kaila
We love it here so much! Sad to go... The B&B is beautiful and you guys are the best! We felt completely at home at your...
- Clint, Ashley, Quentyn (6 yr) & Aurora (8 months)
Very conmfortable stay, thanks. Love your design of the room! 
A superb stay in an outstanding location - topped by a fantastic day with Dieter looking for - and finding the local wildflife, bald...
- Mike & Alison
It felt so homey! We could relax so much more than other B&B experiences in more Victorian places where you felt you couldn't even...
- Pete & Lee
One of the nicest places I've stayed at! Enjoyed the peaceful surroundings. I'm glad to have found this quiet oasis. Dieter knows...
- Percy and Wendy

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Course 3.2: OTA's - Online Travel Agencies for B&B's and Vacation Rentals

BOOK DIRECT - Best Price

OTA's - Online Travel Agencies such as Booking.com, Expedia, Trivago, VRBO, AirBnB, Hotels.com, HomeAway have inserted themselves in to the reservations equation to the point they can no longer be ignored. Rather than fight, or ignore them even smaller "Mom and Pop" businesses need to embrace them if they wish to stay in business.

These are disruptive technologies similar to the effect websites had on accommodation providers in the mid to late 1990's when print advertising quickly succumbed to digital marketing. Unlike print, however, digital marketing - both websites and social media - is still hugely relevant still accounting for the majority of reservations commission free. When used in conjunction with OTA's your website remains your brand and your social media is the most effective tool to manage the reputation of your brand.

This course will identify which OTA's are best suited for your particular property and how best to utilize them for best results for obtaining reservations with the least commissions.

Each OTA also has unique quirks to them. Understanding them will either make or loose you $.

For example understanding the differences between "Hotel Collect" and "Expedia Collect" and the accompanying implications for credit card processing, charge backs, cancellations, guest interactions and service is critical when choosing this option on Expedia.

 

Dieter Gerhard

northStudio.com | StikkyMedia.com | QCollege.ca | Q.Academy | BirdsofaFeather.ca | MarineEcotours.com

T: 250-391-8889
T: 800-730-4790
E: dieter@birdsofafeather.ca

FB/northstudio | FB/StikkyMedia | FB/QCollege | FB/QAcademyTraining | FB/BedandBreakfastVictoria | FB/MarineEcoTours

 

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