1-800-730-4790

What a wonderful spot you carved out for yourselves here. The home and grounds are warm and inviting particularly the genuine...
- Jim, Priscilla and Britt
This place is very nice for stay. They are so friendly. I think I will be back to stay here again in next year. Thank you.
- Inn
A fantastic time was for myself and my 2 daughters. Will definitely be back if we return to Victoria. Thanks Dieter. 
- John, Makayla & Sibilla
We had a fantastic time! The room is great and breakfast was delicious! You have a great selection of amenities- the kayaks were...
- Natalie and Kristen
Thank you for all your hospitality. My son, Hunter, and I had a wonderful day paddling on the lagoon, whale watching, and eating at...
- Cathy and Hunter
We had a perfect weekend at this amazing B&B. The room is cozy and the bed comfy. Breakfast was plenty and all made by Tobi. Good...
- Rob & Josie
This has been all we dreamed of it being. Thank you so much for your hospitality, directions and restaurant advice. Your home is...
- Steve & Jensie
We thoroughly enjoyed our stay here and hope to return another time.
- Sheila & Matthew
We loved staying at your home so much. Hatley Castle & Gardens were beautiful! We had a blast using the canoe and paddleboat....
- Tim, Yvette, and Ethan
We had a wonderufl time here in Victoria. Ashley and Dieter are wonderful hosts and the breakfasts were great! We will be back...
- Bill and Phyliss Verigan

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Course 3.2: OTA's - Online Travel Agencies for B&B's and Vacation Rentals

BOOK DIRECT - Best Price

OTA's - Online Travel Agencies such as Booking.com, Expedia, Trivago, VRBO, AirBnB, Hotels.com, HomeAway have inserted themselves in to the reservations equation to the point they can no longer be ignored. Rather than fight, or ignore them even smaller "Mom and Pop" businesses need to embrace them if they wish to stay in business.

These are disruptive technologies similar to the effect websites had on accommodation providers in the mid to late 1990's when print advertising quickly succumbed to digital marketing. Unlike print, however, digital marketing - both websites and social media - is still hugely relevant still accounting for the majority of reservations commission free. When used in conjunction with OTA's your website remains your brand and your social media is the most effective tool to manage the reputation of your brand.

This course will identify which OTA's are best suited for your particular property and how best to utilize them for best results for obtaining reservations with the least commissions.

Each OTA also has unique quirks to them. Understanding them will either make or loose you $.

For example understanding the differences between "Hotel Collect" and "Expedia Collect" and the accompanying implications for credit card processing, charge backs, cancellations, guest interactions and service is critical when choosing this option on Expedia.

 

Dieter Gerhard

northStudio.com | StikkyMedia.com | QCollege.ca | Q.Academy | BirdsofaFeather.ca | MarineEcotours.com

T: 250-391-8889
T: 800-730-4790
E: dieter@birdsofafeather.ca

FB/northstudio | FB/StikkyMedia | FB/QCollege | FB/QAcademyTraining | FB/BedandBreakfastVictoria | FB/MarineEcoTours

 

Other courses offered: