1-800-730-4790

Our stay was so wonderful. this is an awesome place, so clean & nice. Loved our room. Had such fun staying. The breakfats were...
- Jim & Anita Spence
Absolutely enjoyed our stay! Thanks so much for your hospitality. Already planning our next trip.
- Dave and Megan
Beautiful location. Great walking on the lagoon. A very relaxing, wonderful experience. Thanks for the great hospitality!
- Bonnie and Hans
Loved the room/view and quiet. It was the perfect weekend getaway from the city.
- BRIAN & BANAFSHE
This hotel was awesome ! It was so beautiful and we will come to this hotel soon ! 
Thank you for a wonderful stay! We have really enjoyed breakfast with Holly, watching all the birds from the window (especially the...
- Scott & Kristen Langille
We had a lovely time and very much enjoyed the use of the kayaks. Thanks for your hospitality.
- Daniel and Jen Biele
The open air market on Salt Spring Island was a unique and fun experience. The arts and crafts stores in Ganges were a delight to...
- Mark and Ammanda
We love our suite (#1), this was a vacation we have been looking forward to. We wish we were staying longer in Victoria than 2 nights...
- Mark and Kathleen
Wonderful stay! Many thanks! Cheers. 
- Karen & Lucas

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Course 3.2: OTA's - Online Travel Agencies for B&B's and Vacation Rentals

BOOK DIRECT - Best Price

OTA's - Online Travel Agencies such as Booking.com, Expedia, Trivago, VRBO, AirBnB, Hotels.com, HomeAway have inserted themselves in to the reservations equation to the point they can no longer be ignored. Rather than fight, or ignore them even smaller "Mom and Pop" businesses need to embrace them if they wish to stay in business.

These are disruptive technologies similar to the effect websites had on accommodation providers in the mid to late 1990's when print advertising quickly succumbed to digital marketing. Unlike print, however, digital marketing - both websites and social media - is still hugely relevant still accounting for the majority of reservations commission free. When used in conjunction with OTA's your website remains your brand and your social media is the most effective tool to manage the reputation of your brand.

This course will identify which OTA's are best suited for your particular property and how best to utilize them for best results for obtaining reservations with the least commissions.

Each OTA also has unique quirks to them. Understanding them will either make or loose you $.

For example understanding the differences between "Hotel Collect" and "Expedia Collect" and the accompanying implications for credit card processing, charge backs, cancellations, guest interactions and service is critical when choosing this option on Expedia.

 

Dieter Gerhard

northStudio.com | StikkyMedia.com | QCollege.ca | Q.Academy | BirdsofaFeather.ca | MarineEcotours.com

T: 250-391-8889
T: 800-730-4790
E: dieter@birdsofafeather.ca

FB/northstudio | FB/StikkyMedia | FB/QCollege | FB/QAcademyTraining | FB/BedandBreakfastVictoria | FB/MarineEcoTours

 

Other courses offered: