250-391-8889
1-800-730-4790

We had a wonderful stay, and we hope to come back in the future. 
- Lindsay and Carter
Peaceful, very welcoming. We loved the birds and delicious breakfast. Thank you Dieter !
Locals away for a night that was very relaxing and needed. Enjoyed breakfast from all accounts. Please enjoy Dieter's stories when you...
- Jared and Dawn Smith
Thanks for allowing us to do all these activities. I know me (Jasmin) and my sister Jia, really enjoyed playing and petting the pets...
- Jasmin, Jia, Tim & Kathy
Very quiet! Make us feel like home! Will come back in the summer! Thank you for all your hard work and hospitality, Debbie! Have a...
- Jen and Brad
Our time here was amazing. Beautiful accomodation, wonderful and kind hostess and the scenery is remarkable. A great place to spend a...
- Keith & Mia
Thank you for a wonderful stay! We have really enjoyed breakfast with Holly, watching all the birds from the window (especially the...
- Scott & Kristen Langille
All four of us have had a wonderful long weekend exploring the local area. Thank you so much Dieter for the wonderful & diverse...
- Andy, Karen, Susannah & Caitlan
Beautiful place. Our 3 nights stay here helped us recharge, and recuperate from the loss of our little angel. Thank you so much!
- Jason, Joanne, Julia and baby Jacob
We recommend: * Royal BC Museum * Chemainus Murals * Mystic Beach Trail - 40 minute walk each way to China Beach * East Sooke Regional...
- Jeremy & Fiona Watson

Course 3.2: OTA's - Online Travel Agencies for B&B's and Vacation Rentals

BOOK DIRECT - Best Price

OTA's - Online Travel Agencies such as Booking.com, Expedia, Trivago, VRBO, AirBnB, Hotels.com, HomeAway have inserted themselves in to the reservations equation to the point they can no longer be ignored. Rather than fight, or ignore them even smaller "Mom and Pop" businesses need to embrace them if they wish to stay in business.

These are disruptive technologies similar to the effect websites had on accommodation providers in the mid to late 1990's when print advertising quickly succumbed to digital marketing. Unlike print, however, digital marketing - both websites and social media - is still hugely relevant still accounting for the majority of reservations commission free. When used in conjunction with OTA's your website remains your brand and your social media is the most effective tool to manage the reputation of your brand.

This course will identify which OTA's are best suited for your particular property and how best to utilize them for best results for obtaining reservations with the least commissions.

Each OTA also has unique quirks to them. Understanding them will either make or loose you $.

For example understanding the differences between "Hotel Collect" and "Expedia Collect" and the accompanying implications for credit card processing, charge backs, cancellations, guest interactions and service is critical when choosing this option on Expedia.

 

Dieter Gerhard

northStudio | StikkyMedia | QCollege | QAcademy | BirdsofaFeather | MarineEcotours

T: 250-391-8889
T: 800-730-4790
E: dieter@birdsofafeather.ca

 

Other courses offered: