250-391-8889
1-800-730-4790

Thank you for everything we love here. We are from Denmark, we have visited Tofino Calgary Banff, Jasper Sun Peaks and now this...
- Bersoe
We stayed here for the first few nights of our honeymoon! Our first visit to Victoria (from Minnesota) but certainly not our last!...
- Elisabeth & Shane Sandersfeld
What a fabulous place- from the gorgeous room to the gourmet breakfast - to the wonderful hosts. Great suggestions on places to see....
- Randy and Nancy Sybbald
Dear Annette, Dieter, Emily and Montgomery - It's always nice to make new friends.
- Song & Randy
Beautiful... great experience and hospitality !
- Karen
What a fantastic place! Loved the room, the view and the breakfast! Fantastic hospitality! Thank you
- WILLIE
 What lovely treat this experience was. The room, view and hosts, hostess, magical sunrises & sunsets. We will be back. Thank you
- JEANETTE & ROMAN
Beautiful, romantic place to stay. Hospitality was great, view was amazing! Perfect spot for our new adventure as husband and wife!
- Aaron and Sherelle
Tami was right ... this is a great place to stay! We have had a wonderful time here !!!. We so enjoyed the canoe. Thanks for all the "...
- Jack & Marilyn
We had a great stay and Doug & Anne-Marie's convocation was a lovely event. You are a great cook!  
- Ted

Course 3.2: OTA's - Online Travel Agencies for B&B's and Vacation Rentals

BOOK DIRECT - Best Price

OTA's - Online Travel Agencies such as Booking.com, Expedia, Trivago, VRBO, AirBnB, Hotels.com, HomeAway have inserted themselves in to the reservations equation to the point they can no longer be ignored. Rather than fight, or ignore them even smaller "Mom and Pop" businesses need to embrace them if they wish to stay in business.

These are disruptive technologies similar to the effect websites had on accommodation providers in the mid to late 1990's when print advertising quickly succumbed to digital marketing. Unlike print, however, digital marketing - both websites and social media - is still hugely relevant still accounting for the majority of reservations commission free. When used in conjunction with OTA's your website remains your brand and your social media is the most effective tool to manage the reputation of your brand.

This course will identify which OTA's are best suited for your particular property and how best to utilize them for best results for obtaining reservations with the least commissions.

Each OTA also has unique quirks to them. Understanding them will either make or loose you $.

For example understanding the differences between "Hotel Collect" and "Expedia Collect" and the accompanying implications for credit card processing, charge backs, cancellations, guest interactions and service is critical when choosing this option on Expedia.

 

Dieter Gerhard

northStudio | StikkyMedia | QCollege | QAcademy | BirdsofaFeather | MarineEcotours

T: 250-391-8889
T: 800-730-4790
E: dieter@birdsofafeather.ca

 

Other courses offered: