Even though we only stayed one night, it was absolutely lovely. Wish we could have stayed longer. Thank you for your hospitality, It...
- Daryl and Isha
We loved our week here, especially since we were visiting our "one and only" two year old grandson. Even in February we found plenty...
- Judi & Kerry
Thank you so much for hosting us for the first two nights of our honeymoon. It was wonderful to relax at your B&B and we have not...
- Christina & Oliver
What a beautiful spot to stay during our time in Victoria. Wathcing the birds and the hot tub were the highlights.  The room was...
- Henrie, Christine and Bella
We extended our vacation to Seattle with a few nights in Victoria and are so glad we did! We spent most of our time exploring...
- Chrissy and Peter
What a place of peace, birds and water! After much running in our long and hectic travels, a super place to get some tranquility. 
- Robert and Susan
This was our first trip to Victoria and we really enjoyed it. It was very nice to be made to feel so at home by you! We really enjoyed...
- Peter and Jennifer
We stayed a night - last minute booking.  Wished we had arrived earlier.  Great for relaxing in the evening and good birding in the...
- David
Loved the tranquility and peace. Hospitality was wonderful from everyone including the dogs. Also really liked the uniqueness of the "...
- Alex and Kathy Riben
Thank you Dieter & Holly for a spectactular time. Thanks to "Free Willy", a bit of googling led us to "Birds of a Feather" and...
- Lorne & Cindy Zimmer



Course #3.1: Digital Marketing and Brand Reputation

Best Price Guarantee

TIP: Bring your laptop for this course

Cost: $485.00 (add $150.00 for each extra person) plus cost of accommodations if required

Taught by active InnKeeper (since 1997)  and web developer, internet marketer, social media strategist and accredited College owner / trainer Dieter Gerhard of Birds of a Feather Victoria B&B

All courses are taught one-on-one customized to your schedule

Call Dieter toll free at 1-800-730-4790 to arrange a course date that is mutually convenient - suggest a date when contacting.

4 - 5 hours covers the following + more:

  • your website is your brand

  • blogs and newsletters

  • social media manages the reputation of your brand - 4 social media platforms best suited for a B&B
    overview and basics - if you are new to social media additional instruction operating each platform is available

  • domain, hosting and email considerations

  • responsive design for mobile

  • which directories and publications are worthwhile to be listed in?

  • SEO - search engine optimization and linking

  • what should I expect from my webmaster?

  • brochures - business cards - printed material

  • B&B associations

  • government tourist bureaus

  • should I join the Chamber of Commerce?

  • TripAdvisor

  • Reservation systems, booking engines and channel partners such as Expedia
    discusses our top recomendations and pros and cons of each. How to use them is a separate course

Again and again we hear the same scenario from Innkeepers who have spent hundreds, often thousands of dollars on websites and website promotion only to receive minimal bookings and/or be listed in the basement of search engines. Effective marketing using the internet requires understanding the profile of the B&B guest as well as the dynamic use of the internet by these very same guests when they are looking for accommodations. This course will give you an over-view of how to stitch it all together.

Here's one free tip to save you money already: When you get one of those annoying spams promising to submit your site to the search engines tell then to take a hike. SAVE YOUR MONEY!! if you allow them to submit your website and it is not first search engine optimized then submitting your site to the search engines is equivalent to telling them, "Hey, over here! Look at how search engine unfriendly my site is!" Now you've just paid these spammers to push you even further into the search engine basement.

There are also many other computer and internet courses available at our www.QCollege.ca everything from search engine optimization, WordPress, Adobe Photoshop and social media. Take control of your business today!


Dieter Gerhard  Co-Founder / owner
northStudio.com | StikkyMedia.com | QCollege.ca | BirdsofaFeather.ca | MarineEcotours.com

T: 250-391-8889
T: 800-730-4790
E: dietergerhard@gmail.com

FB/northstudio | FB/StikkyMedia | FB/QCollege | FB/BedandBreakfastVictoria | FB/MarineEcoTours