250-391-8889
1-800-730-4790

The heart and love and care you put into this place is tangible. Thank you Dieter for being a wonderful host. Our stay was perfect
- Misty and Jordan
Thank you Dieter & family as well as Debbie. This B&B is beyond beautiful and our stay here was unforgettable. My Dad would...
- Edlynn Okano
Awsome view & Hospitality!
- PARMINDER
Perfect location for our wedding. Huge bed, great view, what more can one ask for. 
Thank you so much. You have a beautiful home. I’m glad we are here. The birthday boy is happy. Yes, love your cat.
- Lousie and Rick
Such a lovely property, and the room is so comfy ! I enjoyed some early morning birding and wildlife around the lagoon. The kids had a...
- Kris, Alex, Rianna & Ito
A lovely relaxing place & a great getaway from the snow.
- Eric & Sue
A year and half has passed since our 1st grandson was born - It was a great celebration too. Thanks for your comfortable accommodation...
- Degaris Family
We had a great time here at Birds of a Feather! The view is fantastic and it is very peaceful and relaxing. The room far exceeded our...
- Carly and Rohan
Thank you for the wonderful hospitality. We chose your B&B for the bicycles and canoe which we did not take time to use. We would...
- Fred & Barbara

Course #3.1: Digital Marketing and Brand Reputation

BOOK DIRECT - Best Price

TIP: Bring your laptop for this course

Cost: $485.00 (add $150.00 for each extra person) plus cost of accommodations if required

Taught by active InnKeeper (since 1997)  and web developer, internet marketer, social media strategist and accredited College owner / trainer Dieter Gerhard of Birds of a Feather Victoria B&B

All courses are taught one-on-one customized to your schedule

Call Dieter toll free at 1-800-730-4790 to arrange a course date that is mutually convenient - suggest a date when contacting.

4 - 5 hours covers the following + more:

  • your website is your brand

  • blogs and newsletters

  • social media manages the reputation of your brand - 4 social media platforms best suited for a B&B
    overview and basics - if you are new to social media additional instruction operating each platform is available

  • domain, hosting and email considerations

  • responsive design for mobile

  • which directories and publications are worthwhile to be listed in?

  • SEO - search engine optimization and linking

  • what should I expect from my webmaster?

  • brochures - business cards - printed material

  • B&B associations

  • government tourist bureaus

  • should I join the Chamber of Commerce?

  • TripAdvisor

  • Reservation systems, booking engines and channel partners such as Expedia
    discusses our top recomendations and pros and cons of each. How to use them is a separate course

Again and again we hear the same scenario from Innkeepers who have spent hundreds, often thousands of dollars on websites and website promotion only to receive minimal bookings and/or be listed in the basement of search engines. Effective marketing using the internet requires understanding the profile of the B&B guest as well as the dynamic use of the internet by these very same guests when they are looking for accommodations. This course will give you an over-view of how to stitch it all together.

Here's one free tip to save you money already: When you get one of those annoying spams promising to submit your site to the search engines tell then to take a hike. SAVE YOUR MONEY!! if you allow them to submit your website and it is not first search engine optimized then submitting your site to the search engines is equivalent to telling them, "Hey, over here! Look at how search engine unfriendly my site is!" Now you've just paid these spammers to push you even further into the search engine basement.

There are also many other computer and internet courses available at our www.QCollege.ca everything from search engine optimization, WordPress, Adobe Photoshop and social media. Take control of your business today!

 

Dieter Gerhard

northStudio | StikkyMedia | QCollege | QAcademy | BirdsofaFeather | MarineEcotours

T: 250-391-8889
T: 800-730-4790
E: dieter@birdsofafeather.ca

 

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