250-391-8889
1-800-730-4790

Thank you so much for your willingness to take care of so many and share your lives with others in such a setting. This was our first...
- Dan & Robin
Wow, it's beautiful!  My English is not good.  Ach,ich möchte auch so gerne einmal nach Kanada,besonders nach Prince George!  Allein...
- Judith
Thank you for the warm hospitality and delicious breakfasts !! Thank you also for the upgrade I really appreciated that offer as this...
- Sue
Lovely place... Very stressless, nice person very kind and considerate with the guests. A place to come back with pleasure.  Un...
- Isabelle & Eric
A lovely overnight stay in a room facing the water. We were treated to several osprey diving for fish, Canada goose family, many seals...
- Robin & Sylvia
Thank you so much for your warm hospitality. We felt instantly at home and the breakfasts were excellent. Seasonal activity...
- Judy & Tom Egan
Thank you so much for our wonderful stay. We enjoyed the breakfast and the cozy room. And we all loved your hot tub and the roof. And...
- Audrey, Kaitlin, Melanie & Jared
Tres beau site et bon accueil de Paphada. Merci et bonne sante a tous les trois.
- Daniel and Mad
Here for my convocation at RRU. What a great place to be ! Weather was perfect, views are fantastic, company is amazing. Wish we could...
- The De Leebeecks
This was our first visit here and we loved it. Its the first time we took our 10 week old baby girl out on a trip. It was so peaceful...
- Harma, Mandip and Jaya

Course #3.1: Digital Marketing and Brand Reputation

BOOK DIRECT - Best Price

TIP: Bring your laptop for this course

Cost: $485.00 (add $150.00 for each extra person) plus cost of accommodations if required

Taught by active InnKeeper (since 1997)  and web developer, internet marketer, social media strategist and accredited College owner / trainer Dieter Gerhard of Birds of a Feather Victoria B&B

All courses are taught one-on-one customized to your schedule

Call Dieter toll free at 1-800-730-4790 to arrange a course date that is mutually convenient - suggest a date when contacting.

4 - 5 hours covers the following + more:

  • your website is your brand

  • blogs and newsletters

  • social media manages the reputation of your brand - 4 social media platforms best suited for a B&B
    overview and basics - if you are new to social media additional instruction operating each platform is available

  • domain, hosting and email considerations

  • responsive design for mobile

  • which directories and publications are worthwhile to be listed in?

  • SEO - search engine optimization and linking

  • what should I expect from my webmaster?

  • brochures - business cards - printed material

  • B&B associations

  • government tourist bureaus

  • should I join the Chamber of Commerce?

  • TripAdvisor

  • Reservation systems, booking engines and channel partners such as Expedia
    discusses our top recomendations and pros and cons of each. How to use them is a separate course

Again and again we hear the same scenario from Innkeepers who have spent hundreds, often thousands of dollars on websites and website promotion only to receive minimal bookings and/or be listed in the basement of search engines. Effective marketing using the internet requires understanding the profile of the B&B guest as well as the dynamic use of the internet by these very same guests when they are looking for accommodations. This course will give you an over-view of how to stitch it all together.

Here's one free tip to save you money already: When you get one of those annoying spams promising to submit your site to the search engines tell then to take a hike. SAVE YOUR MONEY!! if you allow them to submit your website and it is not first search engine optimized then submitting your site to the search engines is equivalent to telling them, "Hey, over here! Look at how search engine unfriendly my site is!" Now you've just paid these spammers to push you even further into the search engine basement.

There are also many other computer and internet courses available at our www.QCollege.ca everything from search engine optimization, WordPress, Adobe Photoshop and social media. Take control of your business today!

 

Dieter Gerhard  Co-Founder / owner
northStudio.com | StikkyMedia.com | QCollege.ca | BirdsofaFeather.ca | MarineEcotours.com

T: 250-391-8889
T: 800-730-4790
E: dietergerhard@gmail.com

FB/northstudio | FB/StikkyMedia | FB/QCollege | FB/BedandBreakfastVictoria | FB/MarineEcoTours

 

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