1-800-730-4790

Thank you for all your hospitality. My son, Hunter, and I had a wonderful day paddling on the lagoon, whale watching, and eating at...
- Cathy and Hunter
Special thanks for booking the whale watching for us - it was a real highlight of our holiday in Canada. The Butchart Gardens were...
- Jackie & Bob
Viewing goslings with spotting scope - goosegander and swans - tracked herons and were visited by hummingbirds.  Mt Baker is visible...
- Jonathon and Sherry
Thank you so much for a lovely stay .We will come back again. Lovely breakfast and company.
- Lee Carolyn
Unser erster Halt auf Vancouver Island haette an keinem idyllischerem Ort sein koennen. Ein Platz zum Traeumen, nah an einer tollen...
- Silke, Annik and Andreas
Thank you Dieter and Annette for creating a home away from home! Love the note on the door very helpful- the room and patio deck...
Our stay here has been beyond incredible! We have had such a lovely week in Vancouver and Victoria, but our stay here at Birds of a...
- Denise and David
We couldn't have found a more beautiful spot to finish our honeymoon. Thank you so much for the wonderful service. I can't wait to...
- Karl & Alix
It has been a true pleasure to be the first guests in the newly expanded quarters of Birds of a Feather. Relaxing does not come easily...
- Sandi & Brent
Thank you for being such gracious hosts and providing such a great getaway. The food was yummy - especially the pancakes. Your...
- Jiselle, Russ & Garry Porter

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Course #3.1: Digital Marketing and Brand Reputation

BOOK DIRECT - Best Price

TIP: Bring your laptop for this course

Cost: $485.00 (add $150.00 for each extra person) plus cost of accommodations if required

Taught by active InnKeeper (since 1997)  and web developer, internet marketer, social media strategist and accredited College owner / trainer Dieter Gerhard of Birds of a Feather Victoria B&B

All courses are taught one-on-one customized to your schedule

Call Dieter toll free at 1-800-730-4790 to arrange a course date that is mutually convenient - suggest a date when contacting.

4 - 5 hours covers the following + more:

  • your website is your brand

  • blogs and newsletters

  • social media manages the reputation of your brand - 4 social media platforms best suited for a B&B
    overview and basics - if you are new to social media additional instruction operating each platform is available

  • domain, hosting and email considerations

  • responsive design for mobile

  • which directories and publications are worthwhile to be listed in?

  • SEO - search engine optimization and linking

  • what should I expect from my webmaster?

  • brochures - business cards - printed material

  • B&B associations

  • government tourist bureaus

  • should I join the Chamber of Commerce?

  • TripAdvisor

  • Reservation systems, booking engines and channel partners such as Expedia
    discusses our top recomendations and pros and cons of each. How to use them is a separate course

Again and again we hear the same scenario from Innkeepers who have spent hundreds, often thousands of dollars on websites and website promotion only to receive minimal bookings and/or be listed in the basement of search engines. Effective marketing using the internet requires understanding the profile of the B&B guest as well as the dynamic use of the internet by these very same guests when they are looking for accommodations. This course will give you an over-view of how to stitch it all together.

Here's one free tip to save you money already: When you get one of those annoying spams promising to submit your site to the search engines tell then to take a hike. SAVE YOUR MONEY!! if you allow them to submit your website and it is not first search engine optimized then submitting your site to the search engines is equivalent to telling them, "Hey, over here! Look at how search engine unfriendly my site is!" Now you've just paid these spammers to push you even further into the search engine basement.

There are also many other computer and internet courses available at our www.QCollege.ca everything from search engine optimization, WordPress, Adobe Photoshop and social media. Take control of your business today!

 

Dieter Gerhard  Co-Founder / owner
northStudio.com | StikkyMedia.com | QCollege.ca | BirdsofaFeather.ca | MarineEcotours.com

T: 250-391-8889
T: 800-730-4790
E: dietergerhard@gmail.com

FB/northstudio | FB/StikkyMedia | FB/QCollege | FB/BedandBreakfastVictoria | FB/MarineEcoTours

 

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