250-391-8889
1-800-730-4790

We loved our lagoon paradise ! This was our favorite B&B and would love to come back again. Thanks for the awesome hospitality ! 
- Cheryl
This was a very restful quiet vacation. We enjoyed the bird life and the lagoon - saw eagles, herons, loons, buffleheads, mallards,...
- John & Maureen
Thank you so much for the nice room & breakfast. We really enjoyed it & really love Taco - Hope to see you again!
- Elyssa Morley & Henrike Hennig
You took "our invasion" in stride and you made the best experience we ever had in a B&B. Althought only five of us speak german it...
- Dieter and Margret
Such a wonderful surprise to find such a comfortable, well-equipped B&B, welcoming us after a rainy drive through the woods. We...
- Shirley Bruce
Such a fantastic stay here at Birds of a Feather. What an incredible view to wake up to each morning and lovely hospitality. Perfect...
- Reed & Jon
What a relaxing day on the dock !! Riding the kayaks out was so much fun and a wonderful break from "touring" and "sightseeing." The...
- Jill, Scott and Carly
Wonderful place with super hospitality! We really loved it. We are sorry we could not stay longer! 
- Marty & Kathy Quist
Had a beautiful Honeymoon stay at Birds of a Feather, georgous views & wonderful people. Thank you very much we will be back (...
- Adam & Cambie Riley
We had a wonderful stay. The room has such a beautiful view over the bay. With the weather a little chilly we enjoyed having the...
- Sue and Doug Weston

Instagram

 
 

Course #3.1: Digital Marketing and Brand Reputation

BOOK DIRECT - Best Price

TIP: Bring your laptop for this course

Cost: $485.00 (add $150.00 for each extra person) plus cost of accommodations if required

Taught by active InnKeeper (since 1997)  and web developer, internet marketer, social media strategist and accredited College owner / trainer Dieter Gerhard of Birds of a Feather Victoria B&B

All courses are taught one-on-one customized to your schedule

Call Dieter toll free at 1-800-730-4790 to arrange a course date that is mutually convenient - suggest a date when contacting.

4 - 5 hours covers the following + more:

  • your website is your brand

  • blogs and newsletters

  • social media manages the reputation of your brand - 4 social media platforms best suited for a B&B
    overview and basics - if you are new to social media additional instruction operating each platform is available

  • domain, hosting and email considerations

  • responsive design for mobile

  • which directories and publications are worthwhile to be listed in?

  • SEO - search engine optimization and linking

  • what should I expect from my webmaster?

  • brochures - business cards - printed material

  • B&B associations

  • government tourist bureaus

  • should I join the Chamber of Commerce?

  • TripAdvisor

  • Reservation systems, booking engines and channel partners such as Expedia
    discusses our top recomendations and pros and cons of each. How to use them is a separate course

Again and again we hear the same scenario from Innkeepers who have spent hundreds, often thousands of dollars on websites and website promotion only to receive minimal bookings and/or be listed in the basement of search engines. Effective marketing using the internet requires understanding the profile of the B&B guest as well as the dynamic use of the internet by these very same guests when they are looking for accommodations. This course will give you an over-view of how to stitch it all together.

Here's one free tip to save you money already: When you get one of those annoying spams promising to submit your site to the search engines tell then to take a hike. SAVE YOUR MONEY!! if you allow them to submit your website and it is not first search engine optimized then submitting your site to the search engines is equivalent to telling them, "Hey, over here! Look at how search engine unfriendly my site is!" Now you've just paid these spammers to push you even further into the search engine basement.

There are also many other computer and internet courses available at our www.QCollege.ca everything from search engine optimization, WordPress, Adobe Photoshop and social media. Take control of your business today!

 

Dieter Gerhard  Co-Founder / owner
northStudio.com | StikkyMedia.com | QCollege.ca | BirdsofaFeather.ca | MarineEcotours.com

T: 250-391-8889
T: 800-730-4790
E: dietergerhard@gmail.com

FB/northstudio | FB/StikkyMedia | FB/QCollege | FB/BedandBreakfastVictoria | FB/MarineEcoTours

 

Also,