250-858-7308
1-800-730-4790

Had a lovely stay, we're sorry it was so short, but we will be sure to come back for a longer stay.
- Joan and Rob
Loved the tranquility and peace. Hospitality was wonderful from everyone including the dogs. Also really liked the uniqueness of the "...
- Alex and Kathy Riben
We have had a most enjoyable stay. Able to travel the southern Island experiencing many of Vancouver Islands' beautiful land marks....
- Rick and Kathy Emtman
Thank you for such a wonderful stay. Everything was wonderful and very relaxing. All the rooms are beautiful with views that are...
- Lyle & Lisa
This place is a real "Retreat" and we chose to do just that! - we retreated from the world and enjoyed the beautiful room (#3) and...
- Lika and Lonnie
My recent stay at Birds of a Feather was a great experience. As a new student to Royal Roads University I found the location to the...
- Dianne Appleby
Dear Dieter & Tiffany: Thank you for your hospitality. We had a great time with you both on the ride to Salt Springs Island....
- Sue & Zubin
Perfect spot to just relax and enjoy the blowing snow.
- Suzanne and John
What a luxurious experience! The robes were the cherry on the top! Thanks.
- Sam and Carley
Thank you again for your hospitality, yummy breakfasts, and excellent travel advice. We had a wonderful but too short a time. Next...
- Elaine & Christopher

Course #3.1: Digital Marketing and Brand Reputation

BOOK DIRECT - Best Price

TIP: Bring your laptop for this course

Cost: $485.00 (add $150.00 for each extra person) plus cost of accommodations if required

Taught by active InnKeeper (since 1997)  and web developer, internet marketer, social media strategist and accredited College owner / trainer Dieter Gerhard of Birds of a Feather Victoria B&B

All courses are taught one-on-one customized to your schedule

Call Dieter toll free at 1-800-730-4790 to arrange a course date that is mutually convenient - suggest a date when contacting.

4 - 5 hours covers the following + more:

  • your website is your brand

  • blogs and newsletters

  • social media manages the reputation of your brand - 4 social media platforms best suited for a B&B
    overview and basics - if you are new to social media additional instruction operating each platform is available

  • domain, hosting and email considerations

  • responsive design for mobile

  • which directories and publications are worthwhile to be listed in?

  • SEO - search engine optimization and linking

  • what should I expect from my webmaster?

  • brochures - business cards - printed material

  • B&B associations

  • government tourist bureaus

  • should I join the Chamber of Commerce?

  • TripAdvisor

  • Reservation systems, booking engines and channel partners such as Expedia
    discusses our top recomendations and pros and cons of each. How to use them is a separate course

Again and again we hear the same scenario from Innkeepers who have spent hundreds, often thousands of dollars on websites and website promotion only to receive minimal bookings and/or be listed in the basement of search engines. Effective marketing using the internet requires understanding the profile of the B&B guest as well as the dynamic use of the internet by these very same guests when they are looking for accommodations. This course will give you an over-view of how to stitch it all together.

Here's one free tip to save you money already: When you get one of those annoying spams promising to submit your site to the search engines tell then to take a hike. SAVE YOUR MONEY!! if you allow them to submit your website and it is not first search engine optimized then submitting your site to the search engines is equivalent to telling them, "Hey, over here! Look at how search engine unfriendly my site is!" Now you've just paid these spammers to push you even further into the search engine basement.

There are also many other computer and internet courses available at our www.QCollege.ca everything from search engine optimization, WordPress, Adobe Photoshop and social media. Take control of your business today!

 

Dieter Gerhard

northStudio | StikkyMedia | QCollege | QAcademy | BirdsofaFeather | MarineEcotours

T: 250-391-8889
T: 800-730-4790
E: dieter@birdsofafeather.ca

 

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