250-391-8889
1-800-730-4790

Sublime! Our celebration for finishing a MA at Royal Roads University was to have the family together to enjoy Esquimalt Lagoon. The...
- Jen, Dan, Olivia & Maggie
It was amazing for staying here. Fantastic view and boating experience we never had before. I'll definitely introduce my friends to...
- Michelle and Tommy
We were absolutely in love with this property! Not only are the views beautiful, but the people are as well. We are so grateful for...
- Sandy and Co
Our visit was too short, but our stay here was a treat. We rode the bikes over to the castle through untracked pathes, relaxed on...
- Deann and Aaron
We've enjoyed our visit here at this lovely B&B.  Hope to return in the future.  Dieter and Papahda have made it very memorable in...
- Stephen, Jennifer and Family
Highly recommend kayaking in the lagoon and looking for shells and sealife! Was hours of fun.
- Jordan
This is an amazing place. We enjoy the silence and comfort enviroment. In spite of the rain, we're in a good mood. Recover from the...
- Family Hu Ning
Thank you for our stay in this beautiful room with fantastic views across the lagoon. To see an osprey catch a salmon whilst having...
- DIANE & TIM
Thank you so much for these two days, your hospitality was great. I am leaving Canada with many fond memories that I will treasure...
- Joan Oram
We stayed here for the first few nights of our honeymoon! Our first visit to Victoria (from Minnesota) but certainly not our last!...
- Elisabeth & Shane Sandersfeld

Course #3.1: Digital Marketing and Brand Reputation

BOOK DIRECT - Best Price

TIP: Bring your laptop for this course

Cost: $485.00 (add $150.00 for each extra person) plus cost of accommodations if required

Taught by active InnKeeper (since 1997)  and web developer, internet marketer, social media strategist and accredited College owner / trainer Dieter Gerhard of Birds of a Feather Victoria B&B

All courses are taught one-on-one customized to your schedule

Call Dieter toll free at 1-800-730-4790 to arrange a course date that is mutually convenient - suggest a date when contacting.

4 - 5 hours covers the following + more:

  • your website is your brand

  • blogs and newsletters

  • social media manages the reputation of your brand - 4 social media platforms best suited for a B&B
    overview and basics - if you are new to social media additional instruction operating each platform is available

  • domain, hosting and email considerations

  • responsive design for mobile

  • which directories and publications are worthwhile to be listed in?

  • SEO - search engine optimization and linking

  • what should I expect from my webmaster?

  • brochures - business cards - printed material

  • B&B associations

  • government tourist bureaus

  • should I join the Chamber of Commerce?

  • TripAdvisor

  • Reservation systems, booking engines and channel partners such as Expedia
    discusses our top recomendations and pros and cons of each. How to use them is a separate course

Again and again we hear the same scenario from Innkeepers who have spent hundreds, often thousands of dollars on websites and website promotion only to receive minimal bookings and/or be listed in the basement of search engines. Effective marketing using the internet requires understanding the profile of the B&B guest as well as the dynamic use of the internet by these very same guests when they are looking for accommodations. This course will give you an over-view of how to stitch it all together.

Here's one free tip to save you money already: When you get one of those annoying spams promising to submit your site to the search engines tell then to take a hike. SAVE YOUR MONEY!! if you allow them to submit your website and it is not first search engine optimized then submitting your site to the search engines is equivalent to telling them, "Hey, over here! Look at how search engine unfriendly my site is!" Now you've just paid these spammers to push you even further into the search engine basement.

There are also many other computer and internet courses available at our www.QCollege.ca everything from search engine optimization, WordPress, Adobe Photoshop and social media. Take control of your business today!

 

Dieter Gerhard

northStudio | StikkyMedia | QCollege | QAcademy | BirdsofaFeather | MarineEcotours

T: 250-391-8889
T: 800-730-4790
E: dieter@birdsofafeather.ca

 

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