1-800-730-4790

What a beautiful place. Enjoyed the morning boat rides. Friendly dogs and pig.  
- Scott and Joleen
Wonderful B&B. Thank you ! 
- Brian & Jaime
Thank you for all you did to make a special family weekend even more special! We enjoyed our stay at Birds of a Feather in every way...
- Lucille Wright
I chose Birds of a Feather mostly on its location as I was booked to take an art class (Fri - Sun) at Coast Collective, blocks away...
- Nikki Bryce
Such a wonderful and wild place. You may need to cancel bookings for the rest of the season, as you may not get me to leave such a...
- Susie and John
Wow, it's beautiful!  My English is not good.  Ach,ich möchte auch so gerne einmal nach Kanada,besonders nach Prince George!  Allein...
- Judith
Séjour très agréable et confortable ! 
- Brigitte & Alex
Thank you Dieter, you're such a wonderful host, not to mention a great cook. Your home here is so beautiful and comfortable. We had...
- Stanley
Thank you so much for your hospitaity, for your care and attention while booking, for your attention to detail to making our father's...
- Else, Heike and Ute
This place is underrated. It is great! From the room to the awesome breakfast, you can't beat it. We enjoyed every aspect of our stay...
- Bill, ChungHoo and Chunja

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Course #3.1: Digital Marketing and Brand Reputation

BOOK DIRECT - Best Price

TIP: Bring your laptop for this course

Cost: $485.00 (add $150.00 for each extra person) plus cost of accommodations if required

Taught by active InnKeeper (since 1997)  and web developer, internet marketer, social media strategist and accredited College owner / trainer Dieter Gerhard of Birds of a Feather Victoria B&B

All courses are taught one-on-one customized to your schedule

Call Dieter toll free at 1-800-730-4790 to arrange a course date that is mutually convenient - suggest a date when contacting.

4 - 5 hours covers the following + more:

  • your website is your brand

  • blogs and newsletters

  • social media manages the reputation of your brand - 4 social media platforms best suited for a B&B
    overview and basics - if you are new to social media additional instruction operating each platform is available

  • domain, hosting and email considerations

  • responsive design for mobile

  • which directories and publications are worthwhile to be listed in?

  • SEO - search engine optimization and linking

  • what should I expect from my webmaster?

  • brochures - business cards - printed material

  • B&B associations

  • government tourist bureaus

  • should I join the Chamber of Commerce?

  • TripAdvisor

  • Reservation systems, booking engines and channel partners such as Expedia
    discusses our top recomendations and pros and cons of each. How to use them is a separate course

Again and again we hear the same scenario from Innkeepers who have spent hundreds, often thousands of dollars on websites and website promotion only to receive minimal bookings and/or be listed in the basement of search engines. Effective marketing using the internet requires understanding the profile of the B&B guest as well as the dynamic use of the internet by these very same guests when they are looking for accommodations. This course will give you an over-view of how to stitch it all together.

Here's one free tip to save you money already: When you get one of those annoying spams promising to submit your site to the search engines tell then to take a hike. SAVE YOUR MONEY!! if you allow them to submit your website and it is not first search engine optimized then submitting your site to the search engines is equivalent to telling them, "Hey, over here! Look at how search engine unfriendly my site is!" Now you've just paid these spammers to push you even further into the search engine basement.

There are also many other computer and internet courses available at our www.QCollege.ca everything from search engine optimization, WordPress, Adobe Photoshop and social media. Take control of your business today!

 

Dieter Gerhard  Co-Founder / owner
northStudio.com | StikkyMedia.com | QCollege.ca | BirdsofaFeather.ca | MarineEcotours.com

T: 250-391-8889
T: 800-730-4790
E: dietergerhard@gmail.com

FB/northstudio | FB/StikkyMedia | FB/QCollege | FB/BedandBreakfastVictoria | FB/MarineEcoTours

 

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