250-391-8889
1-800-730-4790

We are from England. We very much enjoyed the accommodation. Very comfortable, thank you.
- Mike, Kelly & Kirsten
We really enjoyed our 2-day stay at your place. Thanks for giving us good information and what to see on our way to Tofino and...
- Agnes and Jean Jacques
Travelled from Berlin to do a road trip from Vancouver to Calgary, our first stop was this beautiful place! Thanks for the perfect...
- Bianka & Frank
We had a wonderful 2 nights stay (&wished we had booked 3 or 4 instead!), thank you for your hospitality. Everyone has been so...
- Colleen & Keny
Thanks for the wonderful treat and we enjoyed staying here. The room has it's own character not like a hotel and very cozy. Just a...
- Hyun and Louis
What a great way to start our 25th anniversary vacation! Birds of a Feather is our first B&B stay - loved it! Just 2 nights,...
- Leanne & Chuck Cullember
What a wonderful place!! Our time spent at Birds of a Feather was awesome! So quiet & peaceful....Very relaxing! The food was...
- Judi Cavelier
Thank you again for your hospitality, yummy breakfasts, and excellent travel advice. We had a wonderful but too short a time. Next...
- Elaine & Christopher
Thank you Debbie. Fun talking with you and a great breakfast. Beautiful place. See you again.
- Sue and Bill
Simply fabulous, enjoyable, and unforgettable experience. We’ll definitely be back for our anniversaries. Thanks for everything! We...
- Tiffany and Calvin Ho

Course #3.1: Digital Marketing and Brand Reputation

BOOK DIRECT - Best Price

TIP: Bring your laptop for this course

Cost: $485.00 (add $150.00 for each extra person) plus cost of accommodations if required

Taught by active InnKeeper (since 1997)  and web developer, internet marketer, social media strategist and accredited College owner / trainer Dieter Gerhard of Birds of a Feather Victoria B&B

All courses are taught one-on-one customized to your schedule

Call Dieter toll free at 1-800-730-4790 to arrange a course date that is mutually convenient - suggest a date when contacting.

4 - 5 hours covers the following + more:

  • your website is your brand

  • blogs and newsletters

  • social media manages the reputation of your brand - 4 social media platforms best suited for a B&B
    overview and basics - if you are new to social media additional instruction operating each platform is available

  • domain, hosting and email considerations

  • responsive design for mobile

  • which directories and publications are worthwhile to be listed in?

  • SEO - search engine optimization and linking

  • what should I expect from my webmaster?

  • brochures - business cards - printed material

  • B&B associations

  • government tourist bureaus

  • should I join the Chamber of Commerce?

  • TripAdvisor

  • Reservation systems, booking engines and channel partners such as Expedia
    discusses our top recomendations and pros and cons of each. How to use them is a separate course

Again and again we hear the same scenario from Innkeepers who have spent hundreds, often thousands of dollars on websites and website promotion only to receive minimal bookings and/or be listed in the basement of search engines. Effective marketing using the internet requires understanding the profile of the B&B guest as well as the dynamic use of the internet by these very same guests when they are looking for accommodations. This course will give you an over-view of how to stitch it all together.

Here's one free tip to save you money already: When you get one of those annoying spams promising to submit your site to the search engines tell then to take a hike. SAVE YOUR MONEY!! if you allow them to submit your website and it is not first search engine optimized then submitting your site to the search engines is equivalent to telling them, "Hey, over here! Look at how search engine unfriendly my site is!" Now you've just paid these spammers to push you even further into the search engine basement.

There are also many other computer and internet courses available at our www.QCollege.ca everything from search engine optimization, WordPress, Adobe Photoshop and social media. Take control of your business today!

 

Dieter Gerhard

northStudio | StikkyMedia | QCollege | QAcademy | BirdsofaFeather | MarineEcotours

T: 250-391-8889
T: 800-730-4790
E: dieter@birdsofafeather.ca

 

Also,