250-858-7308
1-800-730-4790

It was a great pleasure to stay at this friendly place! The surrounding and the people really made it a home away from home! Hopefully...
- Alexander & Nicola
We had a wonderful time visiting victoria in this lovely B&B for our honeymoon. Incredible views, such fun on the canoes and bikes...
- MELISSA & JUSTIN
Great place to sty! We enjoyed every minute. It is a picturesque setting. We appreciated your great hospitality. Our best to you!
- Denise and Marilyn
What a wonderful and relaxing place this is!! The hospitality here made our honeymoon (and 1st stay at a B&B) an extremely...
- Amy & Matt
Amazing place, Amazing sunshine, Amazing special birthday, Amazing girlfriends bringing Amazing food, fun, laughter. Amazing...
- Susan, Chris, Dianne & Ben
Our two night stay here at the "Birds of a Feather" has been a bit of Heaven on Earth. After four days in downtown Victoria this has...
- Chris and Melissa
Had a great time, thanks a lot!. We'll be back.
- Peter & Gillian
Wonderful home and even better hosts! It was a pleasure to stay here and we will be back if we make it to Victoria again.
- Rachael, Dean, and Robbie Hendrickson
Had a wonderful stay at this beautiful place. Perfect setting. Watched the sunrise every morning. Accommodation excellent. Attention...
- Sheila & William Welsh
Great B&B - Location, food & friendly! Suggestions for sightseeing were very helpful. And the weather co-operated - only a few...
- Bonnie

Course #3.1: Digital Marketing and Brand Reputation

BOOK DIRECT - Best Price

TIP: Bring your laptop for this course

Cost: $485.00 (add $150.00 for each extra person) plus cost of accommodations if required

Taught by active InnKeeper (since 1997)  and web developer, internet marketer, social media strategist and accredited College owner / trainer Dieter Gerhard of Birds of a Feather Victoria B&B

All courses are taught one-on-one customized to your schedule

Call Dieter toll free at 1-800-730-4790 to arrange a course date that is mutually convenient - suggest a date when contacting.

4 - 5 hours covers the following + more:

  • your website is your brand

  • blogs and newsletters

  • social media manages the reputation of your brand - 4 social media platforms best suited for a B&B
    overview and basics - if you are new to social media additional instruction operating each platform is available

  • domain, hosting and email considerations

  • responsive design for mobile

  • which directories and publications are worthwhile to be listed in?

  • SEO - search engine optimization and linking

  • what should I expect from my webmaster?

  • brochures - business cards - printed material

  • B&B associations

  • government tourist bureaus

  • should I join the Chamber of Commerce?

  • TripAdvisor

  • Reservation systems, booking engines and channel partners such as Expedia
    discusses our top recomendations and pros and cons of each. How to use them is a separate course

Again and again we hear the same scenario from Innkeepers who have spent hundreds, often thousands of dollars on websites and website promotion only to receive minimal bookings and/or be listed in the basement of search engines. Effective marketing using the internet requires understanding the profile of the B&B guest as well as the dynamic use of the internet by these very same guests when they are looking for accommodations. This course will give you an over-view of how to stitch it all together.

Here's one free tip to save you money already: When you get one of those annoying spams promising to submit your site to the search engines tell then to take a hike. SAVE YOUR MONEY!! if you allow them to submit your website and it is not first search engine optimized then submitting your site to the search engines is equivalent to telling them, "Hey, over here! Look at how search engine unfriendly my site is!" Now you've just paid these spammers to push you even further into the search engine basement.

There are also many other computer and internet courses available at our www.QCollege.ca everything from search engine optimization, WordPress, Adobe Photoshop and social media. Take control of your business today!

 

Dieter Gerhard

northStudio | StikkyMedia | QCollege | QAcademy | BirdsofaFeather | MarineEcotours

T: 250-391-8889
T: 800-730-4790
E: dieter@birdsofafeather.ca

 

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