250-391-8889
1-800-730-4790

One of the nicest places I've stayed at! Enjoyed the peaceful surroundings. I'm glad to have found this quiet oasis. Dieter knows...
- Percy and Wendy
Thank you. Your home was a wonderful way to begin our 25th anniversary holiday - only now we want to come back with our 2 sons and...
Thanks for allowing us to do all these activities. I know me (Jasmin) and my sister Jia, really enjoyed playing and petting the pets...
- Jasmin, Jia, Tim & Kathy
Ashley & Dieter, we had the best stay here at Birds of a Feather - we loved our room - and it was nice talking with the both of...
- Jim and Ramona Davidson
Could not imagine spending my first day as a married woman anywhere else. Such an amazing and magical backdrop for the start of my...
- Allie and James
Thank you very much for your kind welcome, hospitality and words of advice of where to visit. We appreciated everything- great room!...
- Guy & Didi
Wonderful to be here again, see moonrise and sunrise and birds. Thanks for a great breakfast and warm welcome.
- Sue and Bill
Thank you for the lovely stay. Beautiful, peaceful and great breakfast. 
Lighthouses all over the room, Basset hounds, amazing bed, and very friendly hosts. How much more perfect can a stay be?? We had an...
- Darren & Teresa
What an amazing place, the sunrises, the wake-up calls from the geese, yummy breakfasts with special paestries !!  and pancakes,...
- Anne & Peter

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Course #3.1: Digital Marketing and Brand Reputation

BOOK DIRECT - Best Price

TIP: Bring your laptop for this course

Cost: $485.00 (add $150.00 for each extra person) plus cost of accommodations if required

Taught by active InnKeeper (since 1997)  and web developer, internet marketer, social media strategist and accredited College owner / trainer Dieter Gerhard of Birds of a Feather Victoria B&B

All courses are taught one-on-one customized to your schedule

Call Dieter toll free at 1-800-730-4790 to arrange a course date that is mutually convenient - suggest a date when contacting.

4 - 5 hours covers the following + more:

  • your website is your brand

  • blogs and newsletters

  • social media manages the reputation of your brand - 4 social media platforms best suited for a B&B
    overview and basics - if you are new to social media additional instruction operating each platform is available

  • domain, hosting and email considerations

  • responsive design for mobile

  • which directories and publications are worthwhile to be listed in?

  • SEO - search engine optimization and linking

  • what should I expect from my webmaster?

  • brochures - business cards - printed material

  • B&B associations

  • government tourist bureaus

  • should I join the Chamber of Commerce?

  • TripAdvisor

  • Reservation systems, booking engines and channel partners such as Expedia
    discusses our top recomendations and pros and cons of each. How to use them is a separate course

Again and again we hear the same scenario from Innkeepers who have spent hundreds, often thousands of dollars on websites and website promotion only to receive minimal bookings and/or be listed in the basement of search engines. Effective marketing using the internet requires understanding the profile of the B&B guest as well as the dynamic use of the internet by these very same guests when they are looking for accommodations. This course will give you an over-view of how to stitch it all together.

Here's one free tip to save you money already: When you get one of those annoying spams promising to submit your site to the search engines tell then to take a hike. SAVE YOUR MONEY!! if you allow them to submit your website and it is not first search engine optimized then submitting your site to the search engines is equivalent to telling them, "Hey, over here! Look at how search engine unfriendly my site is!" Now you've just paid these spammers to push you even further into the search engine basement.

There are also many other computer and internet courses available at our www.QCollege.ca everything from search engine optimization, WordPress, Adobe Photoshop and social media. Take control of your business today!

 

Dieter Gerhard  Co-Founder / owner
northStudio.com | StikkyMedia.com | QCollege.ca | BirdsofaFeather.ca | MarineEcotours.com

T: 250-391-8889
T: 800-730-4790
E: dietergerhard@gmail.com

FB/northstudio | FB/StikkyMedia | FB/QCollege | FB/BedandBreakfastVictoria | FB/MarineEcoTours

 

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