1-800-730-4790

Thank you for making our 30th wedding anniversary a very special one. Your home is beautiful and comfortable. We felt at home away...
- Pally & Dave
Thank you Holly & Dieter Beautiful spot, great people we couldn't have asked for more.
- Ron & Norma Jean
This has been a wonderful experience!! The room is lovely & comfortable & your hospitality is beyond compare. And the food......
- Pat & Cathy Shepherd
Many thanks to Dieter, Paphada, Debbie and student Sarah. We have thoroughly enjoyed all that your BnB had to offer. Breakfast was...
- Jackie, Ceary and Theresa
We cannot believe that people have stayed here who went out in the canoe at 3:00 a.m.! A great tribute to Annette & Dieter's easy...
- Earl & Ann
As in the past, too short a time to visit. We had a wonderful time once again, and enjoyed catching up with you both. It's always so...
- Chris & Kathleen
Absolutely beautiful B&B !  We stayed here to celebrate our engagement. Our stay was wonderfully romantic. Maybe we can come back...
- Sophie & Troy
Very relaxing stay. We liked the spacious room (especially the HUGE bathroom) and the quiet, comfortable bed.
- Laurie & Dave
We loved our stay, especially the comfortable bed and relaxing view. It was rainy and still cold but still enjoyed hanging around...
- Marybeth, Tito, Crissy, Isabelle & Gabriel Nogoy
Best honeymoon ever!! Thanks Dieter, Paphada, Abby, Debbie, Geese and Swans.
- Rachel & Matt

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Course #3.1: Digital Marketing and Brand Reputation

BOOK DIRECT - Best Price

TIP: Bring your laptop for this course

Cost: $485.00 (add $150.00 for each extra person) plus cost of accommodations if required

Taught by active InnKeeper (since 1997)  and web developer, internet marketer, social media strategist and accredited College owner / trainer Dieter Gerhard of Birds of a Feather Victoria B&B

All courses are taught one-on-one customized to your schedule

Call Dieter toll free at 1-800-730-4790 to arrange a course date that is mutually convenient - suggest a date when contacting.

4 - 5 hours covers the following + more:

  • your website is your brand

  • blogs and newsletters

  • social media manages the reputation of your brand - 4 social media platforms best suited for a B&B
    overview and basics - if you are new to social media additional instruction operating each platform is available

  • domain, hosting and email considerations

  • responsive design for mobile

  • which directories and publications are worthwhile to be listed in?

  • SEO - search engine optimization and linking

  • what should I expect from my webmaster?

  • brochures - business cards - printed material

  • B&B associations

  • government tourist bureaus

  • should I join the Chamber of Commerce?

  • TripAdvisor

  • Reservation systems, booking engines and channel partners such as Expedia
    discusses our top recomendations and pros and cons of each. How to use them is a separate course

Again and again we hear the same scenario from Innkeepers who have spent hundreds, often thousands of dollars on websites and website promotion only to receive minimal bookings and/or be listed in the basement of search engines. Effective marketing using the internet requires understanding the profile of the B&B guest as well as the dynamic use of the internet by these very same guests when they are looking for accommodations. This course will give you an over-view of how to stitch it all together.

Here's one free tip to save you money already: When you get one of those annoying spams promising to submit your site to the search engines tell then to take a hike. SAVE YOUR MONEY!! if you allow them to submit your website and it is not first search engine optimized then submitting your site to the search engines is equivalent to telling them, "Hey, over here! Look at how search engine unfriendly my site is!" Now you've just paid these spammers to push you even further into the search engine basement.

There are also many other computer and internet courses available at our www.QCollege.ca everything from search engine optimization, WordPress, Adobe Photoshop and social media. Take control of your business today!

 

Dieter Gerhard  Co-Founder / owner
northStudio.com | StikkyMedia.com | QCollege.ca | BirdsofaFeather.ca | MarineEcotours.com

T: 250-391-8889
T: 800-730-4790
E: dietergerhard@gmail.com

FB/northstudio | FB/StikkyMedia | FB/QCollege | FB/BedandBreakfastVictoria | FB/MarineEcoTours

 

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