250-391-8889
1-800-730-4790

Thank you. Your home was a wonderful way to begin our 25th anniversary holiday - only now we want to come back with our 2 sons and...
"Open your eyes and mind". It was beautiful, we will be back!
- Desiree
Beautiful views and a beautiful stay! Muffins were fantastic! And the sheets smell very clean as well as the rest of the place! Thank...
- Janice
Thank you so much for the wonderful stay. You all made us feel so welcome. Outstanding hospitality. We will be back hands down. Thank...
- Christine and Walter
We had a delightful stay enjoying the hospitality and beauty at Birds of a Feather. Taco and Mac were perfect greeters and Ashley...
- Cindy & Michael
Thank you for your "cottage" sanctuary and the peace and quiet of your spot as an antidote to a somewhat busy round of reunion [Royal...
- Michael
I love Butchart gardens and miss it a lot
- Melissa
What a magial place! Make sure to use the canoes & look at the mountains over the Peninsula!
- Lisa
Thank you ! So very lovely ! 
- John & MaryAnn
Thank you so much, had a wonderful time. Truly appreciated the beautiful setting and tasty vegan breakfasts!
- Keira and Jaime

Course #3.1: Digital Marketing and Brand Reputation

BOOK DIRECT - Best Price

TIP: Bring your laptop for this course

Cost: $485.00 (add $150.00 for each extra person) plus cost of accommodations if required

Taught by active InnKeeper (since 1997)  and web developer, internet marketer, social media strategist and accredited College owner / trainer Dieter Gerhard of Birds of a Feather Victoria B&B

All courses are taught one-on-one customized to your schedule

Call Dieter toll free at 1-800-730-4790 to arrange a course date that is mutually convenient - suggest a date when contacting.

4 - 5 hours covers the following + more:

  • your website is your brand

  • blogs and newsletters

  • social media manages the reputation of your brand - 4 social media platforms best suited for a B&B
    overview and basics - if you are new to social media additional instruction operating each platform is available

  • domain, hosting and email considerations

  • responsive design for mobile

  • which directories and publications are worthwhile to be listed in?

  • SEO - search engine optimization and linking

  • what should I expect from my webmaster?

  • brochures - business cards - printed material

  • B&B associations

  • government tourist bureaus

  • should I join the Chamber of Commerce?

  • TripAdvisor

  • Reservation systems, booking engines and channel partners such as Expedia
    discusses our top recomendations and pros and cons of each. How to use them is a separate course

Again and again we hear the same scenario from Innkeepers who have spent hundreds, often thousands of dollars on websites and website promotion only to receive minimal bookings and/or be listed in the basement of search engines. Effective marketing using the internet requires understanding the profile of the B&B guest as well as the dynamic use of the internet by these very same guests when they are looking for accommodations. This course will give you an over-view of how to stitch it all together.

Here's one free tip to save you money already: When you get one of those annoying spams promising to submit your site to the search engines tell then to take a hike. SAVE YOUR MONEY!! if you allow them to submit your website and it is not first search engine optimized then submitting your site to the search engines is equivalent to telling them, "Hey, over here! Look at how search engine unfriendly my site is!" Now you've just paid these spammers to push you even further into the search engine basement.

There are also many other computer and internet courses available at our www.QCollege.ca everything from search engine optimization, WordPress, Adobe Photoshop and social media. Take control of your business today!

 

Dieter Gerhard

northStudio | StikkyMedia | QCollege | QAcademy | BirdsofaFeather | MarineEcotours

T: 250-391-8889
T: 800-730-4790
E: dieter@birdsofafeather.ca

 

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