250-391-8889
1-800-730-4790

Thanks so much for a great retreat! It was a fabulous location, and the breakfasts were outstanding. Good luck with your renovations.
- Shane, Cindy & Lochlan
Oh my goodness this place is amazing! Has more than we expected our girls are so delighted and wished we could have stayed a little...
- Lucy Limalima & Family
Thank you sooo much for an amazing weekend. You are amazing! We truly appreciate all of your help with our wedding.  We will...
- Jenn and Doug Carter
My daughters 16th birthday. We had a wonderful time, what a beautiful place. Butchart Gardens was gorgeous. We made friends in room #3...
- Kai and Sonora Bravo
Awesome place for wedding! Thanks for accomodating our family! 
- Tabitha and Adam
This was a very restful quiet vacation. We enjoyed the bird life and the lagoon - saw eagles, herons, loons, buffleheads, mallards,...
- John & Maureen
Many thanks for a wonderful stay. We arrived early and sat on the bench watching the world go by - soon to see the Otter sleeping on...
- Ann and Ian
Simply fabulous, enjoyable, and unforgettable experience. We’ll definitely be back for our anniversaries. Thanks for everything! We...
- Tiffany and Calvin Ho
The staff are just amazing !! They make your stay "very accomodating" 
- Parv & Lizah
We came here for our elopement (we were married on the dock !) which was absolutely perfect. The place is beautiful, the hosts...
- Mr & Mrs Chaaban

Course #3.1: Digital Marketing and Brand Reputation

BOOK DIRECT - Best Price

TIP: Bring your laptop for this course

Cost: $485.00 (add $150.00 for each extra person) plus cost of accommodations if required

Taught by active InnKeeper (since 1997)  and web developer, internet marketer, social media strategist and accredited College owner / trainer Dieter Gerhard of Birds of a Feather Victoria B&B

All courses are taught one-on-one customized to your schedule

Call Dieter toll free at 1-800-730-4790 to arrange a course date that is mutually convenient - suggest a date when contacting.

4 - 5 hours covers the following + more:

  • your website is your brand

  • blogs and newsletters

  • social media manages the reputation of your brand - 4 social media platforms best suited for a B&B
    overview and basics - if you are new to social media additional instruction operating each platform is available

  • domain, hosting and email considerations

  • responsive design for mobile

  • which directories and publications are worthwhile to be listed in?

  • SEO - search engine optimization and linking

  • what should I expect from my webmaster?

  • brochures - business cards - printed material

  • B&B associations

  • government tourist bureaus

  • should I join the Chamber of Commerce?

  • TripAdvisor

  • Reservation systems, booking engines and channel partners such as Expedia
    discusses our top recomendations and pros and cons of each. How to use them is a separate course

Again and again we hear the same scenario from Innkeepers who have spent hundreds, often thousands of dollars on websites and website promotion only to receive minimal bookings and/or be listed in the basement of search engines. Effective marketing using the internet requires understanding the profile of the B&B guest as well as the dynamic use of the internet by these very same guests when they are looking for accommodations. This course will give you an over-view of how to stitch it all together.

Here's one free tip to save you money already: When you get one of those annoying spams promising to submit your site to the search engines tell then to take a hike. SAVE YOUR MONEY!! if you allow them to submit your website and it is not first search engine optimized then submitting your site to the search engines is equivalent to telling them, "Hey, over here! Look at how search engine unfriendly my site is!" Now you've just paid these spammers to push you even further into the search engine basement.

There are also many other computer and internet courses available at our www.QCollege.ca everything from search engine optimization, WordPress, Adobe Photoshop and social media. Take control of your business today!

 

Dieter Gerhard  Co-Founder / owner
northStudio.com | StikkyMedia.com | QCollege.ca | BirdsofaFeather.ca | MarineEcotours.com

T: 250-391-8889
T: 800-730-4790
E: dietergerhard@gmail.com

FB/northstudio | FB/StikkyMedia | FB/QCollege | FB/BedandBreakfastVictoria | FB/MarineEcoTours

 

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