TIP: Bring your laptop for this course
Cost: $485.00 (add $150.00 for each extra person) plus cost of accommodations if required
Taught by active InnKeeper (since 1997) and web developer, internet marketer, social media strategist and accredited College owner / trainer Dieter Gerhard of Birds of a Feather Victoria B&B
All courses are taught one-on-one customized to your schedule
Call Dieter toll free at 1-800-730-4790 to arrange a course date that is mutually convenient - suggest a date when contacting.
4 - 5 hours covers the following + more:
your website is your brand
blogs and newsletters
social media manages the reputation of your brand - 4 social media platforms best suited for a B&B
overview and basics - if you are new to social media additional instruction operating each platform is available
domain, hosting and email considerations
responsive design for mobile
which directories and publications are worthwhile to be listed in?
SEO - search engine optimization and linking
what should I expect from my webmaster?
brochures - business cards - printed material
government tourist bureaus
should I join the Chamber of Commerce?
Reservation systems, booking engines and channel partners such as Expedia
discusses our top recomendations and pros and cons of each. How to use them is a separate course
Again and again we hear the same scenario from Innkeepers who have spent hundreds, often thousands of dollars on websites and website promotion only to receive minimal bookings and/or be listed in the basement of search engines. Effective marketing using the internet requires understanding the profile of the B&B guest as well as the dynamic use of the internet by these very same guests when they are looking for accommodations. This course will give you an over-view of how to stitch it all together.
Here's one free tip to save you money already: When you get one of those annoying spams promising to submit your site to the search engines tell then to take a hike. SAVE YOUR MONEY!! if you allow them to submit your website and it is not first search engine optimized then submitting your site to the search engines is equivalent to telling them, "Hey, over here! Look at how search engine unfriendly my site is!" Now you've just paid these spammers to push you even further into the search engine basement.
There are also many other computer and internet courses available at our www.QCollege.ca everything from search engine optimization, WordPress, Adobe Photoshop and social media. Take control of your business today!