1-800-730-4790

We arrived late and found everything was completely perfect. The  room was ready and rose petals on the bed and smiles as requested...
- Terrie and Glenn
Thanks very much for a great, casual, relaxing, and beautiful stay! I’ll recommend it. Enjoy the sun and your summer.
- Marilyn Anderson
Wir waren hier im Herbst 2004. Es hat uns so gut gefallen dass wir gerne wiederkommen und gerne länger bleiben würden.
- Christa & Ulrich
Great place to stay in very beautiful surroundings. The girls had great fun on the paddleboat but I definitely struggled in the canoe...
- Bev, Colin, Abi and Zoe
Dear Dieter and Ashley, Thank-you both so very much for such a lovely and relaxing time at Birds of a Feather. My time spent here...
- Julie Peacock
Our 1st time to your wonderful Island and B&B. Everything is 1st class. I turned 62 this date. Connie and I will remember your...
- Jim and Connie
Thank you for this weekend so quiet, so amazing ... It was too short! Thanks again!
- Nancy, Mickael and Franie
Great stay & good advice on how to spend our last day on Vancouver Island. Thanks a bunch!
- Eric and Amy
Had a great time with our 4 kids who loved being so close to the water. What a beautiful home and great breakfasts! We'll remember...
- Nathan, Mayne, Sophia, Isabella & Sebastian
Thank you for an e. Thanks again and God bless.
- Betty

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Course #3.1: Digital Marketing and Brand Reputation

Best Price Guarantee

TIP: Bring your laptop for this course

Cost: $485.00 (add $150.00 for each extra person) plus cost of accommodations if required

Taught by active InnKeeper (since 1997)  and web developer, internet marketer, social media strategist and accredited College owner / trainer Dieter Gerhard of Birds of a Feather Victoria B&B

All courses are taught one-on-one customized to your schedule

Call Dieter toll free at 1-800-730-4790 to arrange a course date that is mutually convenient - suggest a date when contacting.

4 - 5 hours covers the following + more:

  • your website is your brand

  • blogs and newsletters

  • social media manages the reputation of your brand - 4 social media platforms best suited for a B&B
    overview and basics - if you are new to social media additional instruction operating each platform is available

  • domain, hosting and email considerations

  • responsive design for mobile

  • which directories and publications are worthwhile to be listed in?

  • SEO - search engine optimization and linking

  • what should I expect from my webmaster?

  • brochures - business cards - printed material

  • B&B associations

  • government tourist bureaus

  • should I join the Chamber of Commerce?

  • TripAdvisor

  • Reservation systems, booking engines and channel partners such as Expedia
    discusses our top recomendations and pros and cons of each. How to use them is a separate course

Again and again we hear the same scenario from Innkeepers who have spent hundreds, often thousands of dollars on websites and website promotion only to receive minimal bookings and/or be listed in the basement of search engines. Effective marketing using the internet requires understanding the profile of the B&B guest as well as the dynamic use of the internet by these very same guests when they are looking for accommodations. This course will give you an over-view of how to stitch it all together.

Here's one free tip to save you money already: When you get one of those annoying spams promising to submit your site to the search engines tell then to take a hike. SAVE YOUR MONEY!! if you allow them to submit your website and it is not first search engine optimized then submitting your site to the search engines is equivalent to telling them, "Hey, over here! Look at how search engine unfriendly my site is!" Now you've just paid these spammers to push you even further into the search engine basement.

There are also many other computer and internet courses available at our www.QCollege.ca everything from search engine optimization, WordPress, Adobe Photoshop and social media. Take control of your business today!

 

Dieter Gerhard  Co-Founder / owner
northStudio.com | StikkyMedia.com | QCollege.ca | BirdsofaFeather.ca | MarineEcotours.com

T: 250-391-8889
T: 800-730-4790
E: dietergerhard@gmail.com

FB/northstudio | FB/StikkyMedia | FB/QCollege | FB/BedandBreakfastVictoria | FB/MarineEcoTours

 

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